Basic Attention Token Price (BAT)

Basic Attention Token (BAT) is a utility token integrated into the Brave browser, designed to improve digital advertising by creating a more efficient and fair ecosystem for users, advertisers, and publishers. BAT rewards users for their attention while respecting privacy and reducing intrusive ads.

The Brave browser blocks traditional ads and trackers, enabling a faster and more private browsing experience. Users earn BAT by opting into privacy-respecting ads, while advertisers gain access to verified and engaged audiences. Publishers, in turn, receive BAT rewards for hosting content that attracts user attention.

BAT has gained traction due to its innovative approach to addressing inefficiencies in the advertising industry, where user data is often exploited without fair compensation. The platform prioritises transparency and control, empowering users to decide how their attention and data are monetised.

As the native token, BAT underpins the Brave ecosystem, facilitating payments between users, advertisers, and publishers. With growing adoption, BAT continues to bridge the gap between privacy, user rewards, and efficient advertising.