{"id":18792,"date":"2021-06-17T10:57:31","date_gmt":"2021-06-17T10:57:31","guid":{"rendered":"https:\/\/kinesis.money\/?page_id=18792"},"modified":"2024-04-09T20:50:58","modified_gmt":"2024-04-09T20:50:58","slug":"recursos-de-marca","status":"publish","type":"page","link":"https:\/\/kinesis.money\/es\/quienes-somos\/recursos-de-marca\/","title":{"rendered":"recursos-de-marca"},"content":{"rendered":"\t<section class=\"ktp-block ktp2_0-block\">\n\n\t\t<div class=\"hero-centered dark bg-brand-primary-midnight-500 text-center\">\n\n\n\t\t\t<div class=\"ktp-container\">\n\t\t\t\t<div class=\"ktp-grid py-16 md:pt-20 \">\n\n\t\t\t\t\t<div class=\"col-span-4 md:col-span-8 lg:col-start-3 xl:col-start-3\">\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"mb-6 md neutral text-product-neutral-white\">\n\t\t\t\t\t\t\t\tRecursos de marca\n\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"col-span-4 md:col-span-8 lg:col-start-3 xl:col-span-6 xl:col-start-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-brand-primary-midnight-90\">\n\t\t\t\t\t\t\t\t<div class=\"p-container body-md\">\n\t\t\t\t\t\t\t\t\t<p>Si te apetece promocionar Kinesis, queremos ayudarte. A continuaci\u00f3n se ense\u00f1amos los cimientos que construyen nuestra marca.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex justify-center relative \">\n\t\t\t\t\t\t\t\t<div class=\" md:max-w-3xl lg:max-w-7xl relative\">\n\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n    \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\t\t\t<section class=\"ktp-block ktp2_0-block\" id=\"\">\n\n\t\t\t<div class=\"py-16 md:py-20  bg-brand-primary-midnight-10 \">\n\n\t\t\t\t\n\t\t\t\t<div class=\"ktp-container thin\">\n\t\t\t\t\t\t<div class=\"ktp-grid gap-y-10 md:gap-y-6  xl:gap-y-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<div class=\"col-span-4 md:col-span-4 lg:col-span-5 lg:col-start-2 xl:col-span-10 xl:col-start-2   mx-auto h-full xl:flex xl:flex-col xl:w-full\">\n\t\t\t\t\t\t\t\t<div class=\"tw-tile-container lg:min-h-[434px] flex items-stretch h-full w-full\">\n\t\t\t\t\t\t\t\t\t<div class=\"h-auto md:h-full w-full\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"round-lg overflow-hidden hover:shadows-large-1 transition-shadow duration-300 ease-in-out h-auto md:h-full bg-product-neutral-white text-brand-primary-midnight-325\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"h-auto md:h-full flex justify-between flex-col-reverse lg:items-stretch xl:flex-row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"inline-block xl:flex xl:items-center text-center relative w-full xl:w-1\/2 xl:text-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pt-6 pb-8 px-6 xl:py-10 xl:pl-14 xl:pr-10 \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"md neutral mb-4 md:mb-6 text-brand-primary-midnight-500\">Directrices de marca<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"body-md neutral\">Las directrices de marca describen las normas generales para el uso de los activos de la marca Kinesis y la presentaci\u00f3n de contenidos. El uso coherente de dichos activos ayuda a reconocer f\u00e1cilmente las referencias a Kinesis.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8 md:mt-10 flex justify-center xl:justify-start\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ktp-btns-group\"><div class=\"ktp-btns-group-inner -m-1 flex flex-wrap flex-col xl:flex-row\"><div class=\"p-1 justify-center md:justify-normal \">\t\n\t\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/kinesis.money\/wp-content\/uploads\/2021\/07\/Kinesis_BrandGuidelines-1.zip\" class=\"ktp-btn btn  primary  inline-flex items-center items-center justify-center normal-case \" target=\"_blank\">\n\t\t\t<span>Descargar<\/span>\n\t\t<\/a>\n\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tw-tile-image min-h-[218px] md:max-h-[225px] lg:max-h-[255px] h-auto inline-block w-full xl:w-1\/2 xl:max-h-full relative overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n    \n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<div class=\"col-span-4 md:col-span-4 lg:col-span-5 xl:col-span-10 xl:col-start-2   mx-auto h-full xl:flex xl:flex-col xl:w-full\">\n\t\t\t\t\t\t\t\t<div class=\"tw-tile-container lg:min-h-[434px] flex items-stretch h-full w-full\">\n\t\t\t\t\t\t\t\t\t<div class=\"h-auto md:h-full w-full\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"round-lg overflow-hidden hover:shadows-large-1 transition-shadow duration-300 ease-in-out h-auto md:h-full bg-product-neutral-white text-brand-primary-midnight-325\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"h-auto md:h-full flex justify-between flex-col-reverse lg:items-stretch xl:flex-row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"inline-block xl:flex xl:items-center text-center relative w-full xl:w-1\/2 xl:text-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pt-6 pb-8 px-6 xl:py-10 xl:pl-14 xl:pr-10 \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"md neutral mb-4 md:mb-6 text-brand-primary-midnight-500\">Logotipos<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"body-md neutral\">Puedes utilizar el nombre, el logotipo y el icono de Kinesis siempre que respetes las directrices de uso del logotipo y el icono. Cualquiera que quiera utilizar nuestros activos debe utilizar \u00fanicamente los logotipos y capturas de pantalla que se encuentran aqu\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8 md:mt-10 flex justify-center xl:justify-start\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ktp-btns-group\"><div class=\"ktp-btns-group-inner -m-1 flex flex-wrap flex-col xl:flex-row\"><div class=\"p-1 justify-center md:justify-normal \">\t\n\t\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/kinesis.money\/wp-content\/uploads\/2021\/07\/Kinesis_Logos-1.zip\" class=\"ktp-btn btn  primary  inline-flex items-center items-center justify-center normal-case \" target=\"_blank\">\n\t\t\t<span>Descargar<\/span>\n\t\t<\/a>\n\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tw-tile-image min-h-[218px] md:max-h-[225px] lg:max-h-[255px] h-auto inline-block w-full xl:w-1\/2 xl:max-h-full relative overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n    \n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\n\n\n\t\t\t<section class=\"ktp-block ktp2_0-block\">\n\t\t\t<div class=\"bg-brand-primary-midnight-10\">\n\t\t\t\t<div class=\"ktp-container\">\n\t\t\t\t\t<div class=\"ktp-grid\">\n\t\t\t\t\t\t<div class=\"col-span-4 md:col-span-8 lg:col-span-10 lg:col-start-2  pb-4\">\n\t\t\t\t\t\t\t<div class=\"p-container body-2xs neutral text-brand-primary-midnight-275 \">\n\t\t\t\t\t\t\t\t<p>Kinesis utiliza la fuente HarmonyOS Sans en sus aplicaciones. La fuente permanece sin modificar y sin distribuir de acuerdo con el contrato de licencia. Copyright 2021 Huawei Device Co. Ltd. Licencia bajo el Acuerdo de Licencia de HarmonyOS Sans Fonts.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":104026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-18792","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Directrices de marca, Activos y Recursos | Promociona Kinesis<\/title>\n<meta name=\"description\" content=\"Podemos ayudarte a promocionar Kinesis con nuestras directrices de marca, logotipos y otros recursos disponibles.\" \/>\n<meta name=\"robots\" content=\"index, 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